← Back to Journal·// SHELFGEN UPDATES·4 MIN READ·APR 28, 2026

Bulk SKU upload is live: refresh 200 products in an afternoon.

You asked for it. We shipped it. A CSV-driven batch pipeline that runs your full catalog through Shelfgen in parallel — with structured zip outputs ready for Seller Central.

Marisol Tan
FOUNDER · SHELFGEN
Bulk SKU upload is live: refresh 200 products in an afternoon.
FIG. 01 — A 212-SKU batch finishing inside the Shelfgen bulk console.

For six months the #1 request from Pro and Business customers has been the same: let me process my whole catalog at once. Today it ships. Bulk SKU upload is live for every paid plan, and it makes the difference between updating one product per evening and refreshing 200 products before lunch.

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How it works

Drop a CSV. Drop a folder of source photos. Shelfgen matches rows to photos by filename or SKU column, runs the full generation pipeline for each row in parallel, and emits a zip of platform-named outputs you can drag directly into Seller Central or Shopify admin.

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What you upload

A CSV with one row per SKU. Required columns: sku, title, source_photo. Optional columns: brand, category, target_platforms. We give you a template the first time you use the tool.

200
SKUs per batch (Business plan)
8 min
Median time per 50-SKU batch
12
Platform output presets included
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What you get back

A zip per platform, with files named for direct upload: SKU-001_amazon_main.webp, SKU-001_amazon_a-plus_hero.webp, and so on. Plus a JSON manifest with compliance check results per SKU, so you can spot failures before you submit.

Bulk is what turns Shelfgen from a per-product tool into a catalog tool. This is the one we've been waiting to ship.
Refresh your whole catalog this afternoon

Bulk SKU upload is live on Pro and Business. 5 free AI credits to try, no card.

Generate Amazon images
ShelfgenProduct updateBulkCSVWorkflow