Back to use cases/AMAZON - A+ CONTENT

New SKU launch

From supplier photo to full Amazon listing, including the main image, secondary gallery, detail crops, and A+ modules.

92%
Lower production cost per SKU
14x
Faster listing turnaround
108
Images generated from 12 SKUs
Amazon launch image stack for a skincare product line
+58% - CTR vs phone-shot baseline
// Challenge

What the seller needed to solve

  • The team needed launch assets for Amazon and Shopify before physical campaign photography was available.
  • Supplier photos were accurate, but they did not include compliant main images, lifestyle scenes, dimensions, or A+ Content modules.
  • Each delay pushed the launch calendar, paid media testing, and inventory planning out of sync.
// Workflow

How Shelfgen fits into the process

  1. Upload one clean source photo for each SKU.
  2. Generate a compliant white-background main image and a thumbnail-safe crop.
  3. Create secondary listing images for lifestyle context, dimensions, detail, and packaging.
  4. Generate wide A+ Content banners and three-feature modules with consistent lighting.
  5. Review product accuracy, label preservation, shadows, and marketplace rules before export.
// Output Set

What the team exported

  • White-background Amazon main image
  • Lifestyle product scene
  • Detail and texture crop
  • Dimension and scale image
  • Packaging image
  • A+ Content hero banner
  • A+ three-feature module
// Launch Problem

The image stack was the launch bottleneck.

A new SKU launch needs more than one attractive product photo. Amazon shoppers expect a clean main image, context, scale, detail, packaging, and proof that the product matches the listing. Shopify shoppers need the same product presented in a more brand-forward way. Foundry had accurate supplier photos, but not a complete image system.

Shelfgen helped the team turn each source image into a structured launch set. The main image stayed simple and compliant. Secondary images carried the sales story. A+ Content modules gave the product page a stronger below-the-fold experience without asking the team to brief a designer for every SKU.

// Why It Works

Each image has a job in the buying decision.

The workflow separates clarity images from persuasion images. The main image identifies the product. Detail images prove quality. Scale and dimension images reduce uncertainty. Lifestyle images show where the product belongs. A+ modules create brand trust once the shopper scrolls.

That role-based structure is what makes the system repeatable. The team can reuse the same approval checklist for every launch instead of debating each image from scratch.

// Review Checklist

How to keep the workflow publishable

  • Keep the product-only main image clean and marketplace-safe.
  • Use secondary images to answer buyer objections instead of repeating the same angle.
  • Review every AI output against the source product before publishing.
  • Export separate crops for Amazon gallery, A+ modules, Shopify PDP, and ads.

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